Equine Network

Equine Network is an equestrian marketing company. This project is a unified brand identity for Equine Network serving both English and Western equestrian audiences, two distinct styles with different aesthetics, values, and traditions. The brand needed to feel expert-driven, trustworthy, and versatile across disciplines, while visually standing out in a traditional industry.

I developed a logo and visual system that balances elegance: a horse silhouette paired with refined serif typography and a warm, earthy palette. The brand photography and collateral reflect both the natural beauty and the professionalism of the equestrian world. From saddle pads to brochures, every element was designed to be cohesive, adaptable, and authentic to the lifestyle of riders across disciplines.