Sweet Sensations

Sweet Sensations is a beloved mom-and-pop bakery and sandwich shop. When rebranding it the goal was to preserve its cozy, hometown charm. The challenge was to modernize the brand without losing the warmth, friendliness, and handmade feeling that longtime customers love.

I created a fresh visual identity featuring a cozy coffee cup icon with a heart, subtly tying into the brand’s welcoming atmosphere. The color palette includes soft tans and browns and reflects the homemade, comforting nature of the food. The logo and branding are clean, simple, and slightly nostalgic, designed to feel personal, fresh, and approachable across menus, signage, and packaging.