Relevair

Relevair is a dancewear brand that feels both athletic and elegant, designed to support dancers with products that are functional, confidence-boosting, and visually appealing. The packaging needed to move beyond traditional photography and connect to the energy, movement, and artistry of dance in a more innovative way.

I developed Relevair with a sleek, sporty aesthetic grounded in soft elegance. The branding uses clean lines, pink tones, and abstract graphic elements inspired by movement paths. Packaging features layered textures and minimal forms, combining beauty with utility. Each product from pointe shoes to tape is named with purpose and designed to empower dancers through thoughtful branding.